I once again partnered up with Noize Graphics to create very brazilian-core visuals for Copa do Brasil, the biggest national soccer championship of the country, broadcasted in the SporTV channel, our client.
We wanted to incorporate a lot of Brazilian elements and also some soccer slang, like "deu zebra" (or "it gave zebra", lol) which means that the least favorite team actually won the match. Little hints of playfulness like this are what made the campaign so successful and appealing to the Brazilian audience.
We wanted to incorporate a lot of Brazilian elements and also some soccer slang, like "deu zebra" (or "it gave zebra", lol) which means that the least favorite team actually won the match. Little hints of playfulness like this are what made the campaign so successful and appealing to the Brazilian audience.
typography and illustrations developed exclusively for the project
Here are some of the letterings and how they were animated and applied to the interviews
Hope you liked it!
Illustration and art direction: Victória Garcia
Animation: Aleff Maurício
Animation: Aleff Maurício
Project management: Raph Paiva
Production manegement: Bela Reis
Production manegement: Bela Reis
